Tate's
Tate's Chocolate packaging blends simple, modern design with fun details. Each bar features a distinct two-toned color palette - pairing rich, darker tones with soft pastels to create visual harmony. The repeating geometric pattern along the top adds a playful yet sophisticated element, while the clean typography and centered layout maintain premium positioning. The design system flexes seamlessly across flavor variants, with each colorway thoughtfully selected to hint at the chocolate's distinctive ingredients: cool mint for hazelnut, lavender for berry, and warm yellow for coconut. This cohesive visual identity reflects Tate's commitment to organic, high-quality ingredients through refined, contemporary design.
Objectives:
Brand Design
Package Design
Logo/Pattern design
