Concrete
Concrete is a storytelling/e-commerce website that embodies the essence of skateboarding and snowboarding culture. By carefully considering typography, color palettes, and visual elements, Concrete's branding reflects the skating and snowboarding communities' energy, excitement, and inclusivity.
The name 'Concrete' encapsulates the essence of skateboarding, drawing a direct connection to the urban landscapes where skaters thrive. Just as concrete forms the foundation of the cityscape, it also provides the canvas for skateboarding's creative expression. The name signifies durability, strength, and resilience—qualities mirrored in the sport and the brand's ethos.
Check out the live website here.
Objectives:
Website design
Responsive Design
User Experience Design
Logo Design
Illustration
"Concrete embodies the idea of pushing boundaries, breaking through limitations, and leaving a lasting mark on the urban terrain, much like the imprint of a skateboard on concrete pavement."
