Monterey Jazz Festival
The Monterey Jazz Festival is one of the longest-running and most prestigious jazz festivals in the world, held annually in Monterey, California. Since its founding in 1958, it has been a celebrated platform for legendary jazz performances, emerging talent, and educational programs that honor the rich tradition of jazz. This project includes a cohesive design series that reflects the energy and creativity of the festival, comprising a bus wrap, ticket, and promotional posters.
The designs include vibrant and dynamic typography, with illustrations of a jazz musician that convey the lively atmosphere of the festival. The bold color palette is inspired by the blues and jazz's energetic feel.
Objectives:
Cohesive Branding: Create a consistent visual identity that ties together the bus wrap, ticket designs, and poster series, aligning with the Monterey Jazz Festival's energy and spirit.
Illustration: Develop unique and dynamic illustrations that reflect the diversity of jazz.
Color Palette: Use a vibrant color scheme that symbolizes the festival's excitement, with blues that reflect the roots of jazz culture.
Logo Design: Employ a bold and fun typographic logo that enhances readability and complements the visual style of the festival.
Collectible Design: Design tickets that are both functional and serve as memorable collectibles for festival-goers, with intricate details and artistic appeal.
