Concrete
Concrete is a storytelling e-commerce website that sells skateboarding and snowboarding products. The goal was to reflect both sports communities' energy, excitement, and inclusivity.
The name 'Concrete' draws a direct connection to the urban landscapes where skaters thrive. Just as concrete forms the foundation of the cityscape, it also provides the canvas for athletes' creative expression. The name signifies durability, strength, and resilience—qualities mirrored in the sport and the brand's ethos.
Check out the live website here.
Objectives:
Website design: created an engaging and user-friendly website that highlights Concrete's products
Responsiveness/scalability: Designed a responsive website that adapts to various screen sizes, optimizing performance across desktop, tablet, and mobile devices
Logo design: Created a unique logo that represents Concrete's products and story
Illustration: Illustrated skateboarders and snowboarders for promotional posters
