Steorra
Steorra is an album design for Swedish artist Yung Lean, whose punk and grunge-inspired aesthetic served as the visual foundation. The goal was to capture the raw emotion of his music with a unique, bold approach. After researching his previous albums, I developed the concept of Steorra—an Old English word meaning "star," reflecting his frequent space references. I used Procreate and Photoshop to create original illustrations and enhance imagery. I designed a complete album package, including the front, back, inside panels, merchandise, and a custom album label sticker.
Objectives:
Research & Analysis: Studied the artist's previous albums to identify key visual elements, typefaces, imagery, and color schemes that define his style
Illustration: Used illustration to create original artwork that reflects the artist's aesthetic
Brand development: Choose typefaces that align with the artist’s punk and grunge influences while maintaining readability. Develop a color palette with an emphasis on tones that evoke the mood of his music
Brand Consistency: Ensured that the new album design stays true to Yung Lean’s established visual identity while offering a fresh perspective
Final Design: Produced an album package, including front and back covers, inside panels, and a custom label sticker
